The Playbook

Plays you can run.

How to start and grow a business in Kelowna, straight from the founders and operators who've done it. Guides for the journey, insights from every speaker who's taken our mic.

Everything Guides Speaker insights

Speaker insight

Cole DaSilva on Turning Fitness Coaching Into a Scalable Business

Cole DaSilva, co-founder of PT Domination and Aesthetic Nation Gym, on productizing coaching, organic-only growth, and building community-first in Kelowna.

Jul 7, 2026 · 10 min read

Speaker insight

Chris Rigoudis on Writing Copy That Sells

He's sold $22M+ with words. Chris broke down the offer-first approach to copywriting and why most businesses are one rewrite away from doubling their conversion.

Jul 6, 2026 · 2 min read

Speaker insight

Alex McFadyen on Mortgages, Money Habits, and Buying Your First Property

The Mortgage Pug has helped over 3,000 families finance their homes. His talk covered the money habits that make banks say yes, and what first-time buyers in BC get wrong.

Jul 5, 2026 · 2 min read

Speaker insight

Sam Gaudet on Building an 8.8 Million Follower Content Machine

Sam Gaudet, Creative Director at Martell Media, breaks down the content system that grew Dan Martell from 10k to 8.8M followers — and what founders can copy.

Jul 5, 2026 · 10 min read